Flexible packaging has set a solid position in the packaging world.Every brand will change its various types of packaging for packing bag.We also witnessed the packaging innovation, such as: convenient maintaining historical old mason jar shape bag of brand assets, strip type bottle pocket, and a large number of bags with different handle shape.
The bags are not perfect, although the bags across products and applications of innovation is more and more widely, but in the form factor, the fitment progress remains to be innovative.Whether it is packed in bags, gel soap dry granular baking ingredients, cooking or liquid soy sauce, nearly all its suitability.
In 2013, according to the association of flexible packaging, flexible packaging of the retail industry and charity the food industry, 58% of the shipments, and retail non-food applications 12% of shipments.Flexible packaging has many advantages, such as less space footprint of waste reduction, distribution cost reduction, and companies to use more and more customizable solutions.
Flexible packaging packaging by rigid products if we give more attention, flexible packaging industry will be how to develop?If the structure is decided by the flexible packaging industry products?
The following is how to improve the product structure of flexible packaging availability three strategies:
1. Given its mission
The role of the packaging (whether in the metering, distribution, or in mixed) is not only make the product stand out from the shelves, and can provide better, more evocative user experience.
2. Adopt new performance
Baby food shelves of rapid decline is one of the most appropriate example of packaging to adopt new performance.Baby food classic jar almost extinct, many brands will be its packing to ready-to-eat bags, its packaging products involving Stonyfield yogurt to Motts apple sauce, etc. All kinds of food.Now, the parents of res cup, bowl, spoon the children have the rapid, portable snacks.
3. Understand the customer
Found that consumer insight and understanding of the interaction between product and consumer lifestyle is the key to the innovative way.Erimeter has with more than 10000 consumers on various topics for interaction, including a series of one-on-one meetings for protein powder.The study has brought its recently launched a unique portable package solution, generating called BlenderPak.
Just mix good protein powder quality best.Use of portable protein powder consumers had to bottle and protein powder mixture in a small bag packing.Even so, still can produce dirty cups.Consumer thinks, making the chaos that protein shakes, drinking didn't mix good shake and scrubbing the protein shake flask is the biggest pain, daily and will discourage them from buying preferred products.
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