Again to summarize the past year and forecast in the New Year, because the American market has always been a bellwether of global printing market, so the printing industry association recently from the economic situation, the output value of printing, the printing enterprise profit and market dynamic aspects of the printing market in the United States conducted a comprehensive analysis, and hopes to provide a beneficial reference for printing professionals from all countries.
Since the economic crisis, the U.S. economic recovery speed is the slowest in nearly half a century.In 2014, the economic growth of about 2.4%, and in the coming year, the U.S. economy will still not improved significantly, is expected to hover around 2.6% annual growth rate.At present, the main factors have a significant impact on the us economy are the following several aspects.
There are two positive factors.One is the implementation of the automatic spending cuts to help reduce government spending, reducing the fiscal deficit, put more resources in the private sector.Another is the industry will continue to maintain low interest rates and low inflation.
Relatively more unfavorable factors.First of all, the global economy continues to weaken.Second, reform caused by the uncertainty will increase the insurance premium of pay medical treatment, reduce the consumer and business spending.Again, the political malaise, hindered the permanent tax and welfare reforms.
Now the most important is the direction of the federal reserve's monetary policy.When adjusting the quantitative easing policy, how much more money supply potential, and how to pressure on interest rates, etc. It is the problem that people care about.For now, the economy will continue to remain weak in 2015, although the creation of jobs in May than in 2013 increased, but the unemployment rate will remain at around 7.0%.
So, the economic situation is what kind of impact on printing market?Generally speaking, the printing market growth will be consistent with the GDP without inflation adjustment, and printing shipments growth rates are generally low 1 ~ 2%.In addition, the development of the printing industry is cyclical, recovery rate usually lag behind the speed of the economy improves, but once in a good economic environment, the performance will be particularly prominent.So, despite the economic crisis from the outbreak has been in the past several years, but because the economy did not appear obviously, so the performance of the printing market did not work.
To sum up, the printing output value reached $161 billion in 2014, is expected to be increased to $169.9 billion in 2015, basically stable.Among them, the output value of the commercial printing and related support services will be from $2014 in 84 billion, increased to $2015 in 84.5 billion.Promote this part is the main reason of the printing output growth in 2014 into the U.S. congress election cycle, and the role in the field of packaging and labelling.Economic growth in 2015 might be for the printing industry have a certain role, and the American economy will be into a relatively mature recovery.
As another important part of the printing market, printing and related media (newspapers, periodicals, books, catalogues, and greeting card publishers, etc.) during the period of 2014 to 2015 will meet output fell, fell about 2.0%, in 2014 total output value is about $77 billion, will fall to $2015 in 75.4 billion.In addition, different printing process, product features and application fields are also will impact on sales of printed matter.
According to the printing industry association's latest survey, according to the results of using different printing process in the production of products, its sales status is also different.Digital toner print, digital ink-jet printing and related supporting service sales to print output, has played a positive role in promoting the growth of digital printing and its supporting services for the growth of the industry output value accounted for 1.94%, while traditional printed matter contribution to GDP growth was 2.24%.
From the use function, print has three main functions: information communication, product protection and marketing.With the development of digital communication technology, and print function has been weakened for the exchange of information, the marketing function is enhanced, while facing the severe challenges from digital media, print still achieved good sales performance.And in terms of product protection, print sales mainly closely related to economic conditions, almost not affected by the digital technology.
To sum up, in the next two years, the wrapper class print is expected to be consistent with the GDP growth rate of 2.0% ~ 3.2%, what followed was a marketing products, its growth rate in 2015 will remain at around 1%.And information communication class print sales will continue to fall at an annual rate of 2.0% ~ 3.0%.
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