According to a report in the German printing media, 2014 year-end economic turnaround of German printing industry.According to the survey, by the mood of printing enterprise or business situation assessment index increased by 1%, to 22%.So hit a new high in 2014, but less than last year's highly (December 2013:25%).Satisfied with the business situation or praise the proportion of respondents compared with November, increased 7% to 93%.Only 7% of the respondents rated as poor business conditions.
Seems to be the main driver of optimism is printing correctly estimate the development of the stock of a few months before the order, coupled with the demand of stable and slightly attractive support.Usually printing industry increased significantly by the annual autumn order volume of receipts.64% of the printing work overtime (June 2014:43%).
On the contrary, the whole industry emotions in December (11%) to keep the level of last month.In keeping the stability of the stock of domestic and foreign orders, under the support of processing industry after the spring of favorable and unfavorable after the summer and autumn, bid farewell to the lack of vitality in 2014.
Printing plant for the first half of 2015 business expectations change in December.Pass by (4%) in June to November, 2014 (45%) after falling, the difference between the expected recovery of 24%, to 21% now.Expectations of a New Year, 30% of the respondents pessimistic attitude, continuing to be 61%, only 9% optimistic.
Expectations because of improvement than expected last month to improve the export business.Germany, however, the industrial prospect of export growth expectations of printing effect.Still forecast is bad.Respondents believe that printing product sales prices continue to fall, also reduce production, at least in the next three months.The economic situation of the German association of print media in the letters also suggests that a lack of additional power from the advertising market.
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