In 2014, printing circle life not moist.Slow recovery in the global economic crisis, did not see printing business volume expansion, active interest or passive shut down media reports often focus on printing enterprises.Printing enterprise managers hoping to gain enlightenment from the successful experience of others or to get more market information, so many BBS participants kokomo, all India exhibition visitors stream in the situation, if you think this is the printing on the buck the trend, the judgment of the global situation is wrong.
Although digital printing is a rising emerging printing production process, but its contraction, external transfer, in order to win the business competition situation has emerged, the integration of the printing industry in 2015 is likely to worsen.
In fact, the industry integration is bound to exacerbate this is not a fresh perspective, the American association of printing as early as in 2006 when the market development trend analysis is pointed out that: printing enterprises to more income from the previous processing to provide service for the customer;The integration of the industry will be further intensified;The packaging and printing transfer of momentum will increase.In recent years both abroad and domestic, printing circle with the above analysis.A person plaint is stranger than we know it is a trend in earlier time.
Not seen in the developed country's economic conditions improved significantly, China's economy by the continued for quite a period of rapid growth to a medium growth later, apparently printing enterprise cannot expect because of the arrival of 2015, can we have our own spring, trying to break is the key to changing ideas, selecting the market there is demand, at the same time to find suitable for their own development business model.
For digital printing enterprise, in the coming year, perhaps the following several work is the need to take into consideration:
1. Walk on the road of the transformation of market service firms
As with traditional printing, digital printing enterprises also have to consider the market positioning, also get by previous DengKeShangMen products processing enterprises to take the initiative to go out, take the customer as the center of market service.
Only when the guiding principle of the operator is changed, is likely to calm to analyze their own enterprise's environment and customer demand, is likely to choose a suitable way to better provide service for the customer, also is likely to make substantial change enterprise management mode.
2. Insist on differentiation as a goal
There is no doubt that the current Chinese printing capacity greater than the actual demand of the market, because our country from the planned economy to market economy road is not too long time.In the start-up stage of the enterprise, most enterprises are less consider differential operation, therefore, the enterprise produces the product homogeneity serious, the lack of effective means to participate in market competition, it is also the root of the domestic companies often big price war.
In the process of transformation, there is even a small digital printing stores also should combine their own conditions, selection and the surrounding enterprises of different mode of operation of the same kind or establish business expertise, in order to consolidate the basis of enterprise in market, if continued on price, it is destined to be no way out, and will only make the enterprise live more humbled.
3. Take the initiative to embrace the Internet
The world has entered the age of the Internet.Whether familiar with it or not, habits or not, to embrace the Internet is the inevitable trend, rather than passive initiative.Rely on Internet to form large printing group, rely on the printing software to realize automatic group edition, greatly saves manpower and enhance the enterprise's profit ability, reduces the production cost, improve the production efficiency.
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