With the spread of the CTP technology and the development of digital printing, the global commercial printing market have also made steady growth.According to the forecast Longyin Group, the global commercial printing market will be during the period of 2015 to 2019, with 1.94% of the average annual compound growth rate of growth.Commercial printing is for advertising and other commercial purposes in the graphic copy job.Commonly used in commercial printing mainly offset, gravure, flexo printing technology and digital printing, etc.
According to the analysis, the main factor to boost the growth of the global commercial printing market has the following three aspects: the rise of advertising companies in the asia-pacific region, the retailer to the growing demand for the integrated marketing information as well as the development and progress of the graphic design industry.
For many enterprises, commercial printing is still their best option, this way of printing has cost advantages, and is easy to implement.In recent years, the CTP technology application in the field of commercial printing is also growing.The technology in small businesses and large enterprises, can help to reduce Labour costs.And the rise of electronic media will form a certain impact to the global commercial printing market.
From the perspective of the development trend of printing enterprises, most of the printing enterprise transformation towards the direction of the integrated service providers, and change the nature of the manufacturing enterprise.
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