Choosing the right sized flyer can be tricky. There are so many sizes to choose from. Larger is sometimes better and can definitely get you noticed, but a smaller flyer fits into small spaces in shop windows, on tables, and in people's purses and pockets. Here are 3 things to consider when choosing your flyer size.
Budget Limitations
If you want to save some cash and you are looking for a 'quick and easy' color flyer solution then a 1/8 page flyer, 1/6 page flyer or 1/4 page flyer represents the ideal solution for a flyer that can be easily handed out or placed on tables.
Space Needs
Your choice of flyer size will often be determined by the size of graphic and the amount of copy you want to include. Taking a small-sized flyer and trying to put large graphics or copy on it is a mistake. Choose a size that allows for font sizes over 8pts and gives you enough space to make your logo and graphics easily distinguishable. Choose to print 1/4 page flyers or 1/3page flyers for plenty of design space.
Detailed Messaging
Don't try to squeeze a lot of text into a tight design space. If you are creating a detailed product description or a flyer design with multiple listings on it, then give yourself enough room to say everything you want without it being difficult to read. If it's not easy to read, then people simply won't read it. Use large sizes such as half page flyers and full page flyers when you need to create attention grabbing mailers.
Guide to Popular Flyer Sizes
1/8 Page Flyers and 1/6 Page Flyers
To really save money you can choose 1/8 page flyers and 1/6 page flyers. These small sizes are perfect for quick handout promotions. Just like business cards, they can fit into your customer's pockets, wallets and purses as take-away reminders of your promotion. They make the ideal hand-out print products for sales promotions, single-coupon discounts, and band flyers.
1/4 Page and 1/3 Page Flyers
Choose 1/4 page and 1/3 page flyers when you want to keep your costs down but you also need enough room for one big offer or a couple of discount coupons to tempt customers (a 1/3 page flyer with its broader size is particularly useful for tear-off coupon offers.) These sizes represent two of the most popular flyer sizes - easy to design and inexpensive to print. Use for club flyers, coupon offers, salon offers, and so much more!
Half Page and Full Page Flyers
Half page flyers and full page flyers are used for hundreds of business and marketing promotions and provide the most room for your copy and graphics. They are typically used for multi-coupon mailers, multi-listing real estate promotions, event programs, calendars, and info flyers. Full page flyers are also particularly great for menu printing; when gloss or matte UV is added to thick 14pt stock, they become particularly durable and long-lasting.
These are just some of the business uses for our standard flyer sizes. Start your own custom printed flyer project at Longyin today. Plus, if you don't see a size you like, we also offer custom flyer size options for you to choose any size configuration that suits your design and business needs.
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