2014 annual meeting of China packaging industry development strategy

The 2014 annual meeting of China's packaging industry development strategy in Beijing university guanghua school of management.A two-day meeting, focus on the global vision, all-round, multi-angle, deeply research and development trend of packaging industry strategy.

1. A slowdown in China is the Chinese government actively adjust, need not fear;

2. China is accelerating economic transformation process, will bring great opportunity for our country economy is;

3. The adjustment of industrial structure will deepen, mainly displays in the exit of excess industry, investment in emerging industries, the upgrading of traditional industries and develop the production of services.

To the enterprise strategic target are analyzed, and points out that enterprises need to be done on the basis of the value chain and industrial chain strategic goals.

So how do packaging industry is faced with the new normal?

The industrial structure, highly fragmented;

, the increasingly intense competition in the industry;

, the cost of rising year by year;

Growing, product homogeneity tendency;

, local severe overcapacity;

, customer price sensitivity is increasing day by day;

Industry profit margins, significantly reduced;

In the new industrial environment, continue to work with rivals' prices, costs, promotion, channels, etc., finally can only be defeated all more attrition.

Around the packaging enterprise strategy, need to adjust the new normal, entrepreneurs need to slow down, look carefully and think about the future strategy and goals.

Packaging industry as a highly decentralized industries, contains the abundant business opportunities.Therefore, the first thing to pursue the buyer of the value of the breakthrough, the second is rapidly promote the cost structure of the industry restructuring.Method is used to eliminate the industry factor, reduce below the industry standard, the elements of the elements of innovation industry did not provide, increase higher than the industry standard elements, so as to create new value, reconstructing new pattern of the industry.