In the history of our country's economy by high-speed growth to slow growth has become the norm, in order to have a new balance between supply and demand, the integration of printing industry in 2015 will be further intensified, efforts towards the direction of the high-end, features, rich individual character all enterprises should be worth thinking about.
After the reform and opening up in a long time we do not understand, we are in pursuit of superior quality and competitive price, meager profit but high turnover.Just walk in from the planned economy s lack of supplies to the market economy s supplies relatively abundant, market competition intensifies, we suddenly found that product pricing determines whether companies can sustainable development.
There were already some high-end products in the printing circle, also can sell a good price, but, after all, this kind of enterprise is not much, as a whole, processing production has little bargaining position in the market for printing enterprise capital, is also difficult to obtain high profits.To change this situation, strengthen the design capacity, increase the added value of products is in the transformation and upgrading of enterprises must solve important issue.
With the national strength is strong, the national well-off, go abroad to overseas tourism more and more Chinese citizens overseas products into the country also more and more.By contrast, both equipment and consumer products, the products of the developed countries in the design, printing on the outer packing, there is worth our using for reference.It also tell us from another Angle, transformation and upgrading of the printing industry in addition to the Internet should be added wings, more should be closely combined with cultural creative industry, to produce more let a person shine at the moment.
Good product must have its identity that match the price, the most typical is the luxury goods market pricing strategy, in retrospect, at a low price to win the market really is also a kind of marketing strategy, but on the idea of consumers generally low price associated with poor quality, although sometimes is not entirely true, low price products is also in the pursuit of authenticity.Because it is sold, nature also can be difficult to get high profits, more difficult to have large development investment, in quite a long period of time often is only old faces, rare, hard to make people sit up and take notice, has rarely attracted attention of consumers.
Enterprise mostly is the homogeneity competition way, once appear, excess production capacity, price war has become enterprise have to is offering high standard, and the days over the more difficult, but the enterprise profit ability, nature also cannot be invested money to research what is the most market value of the new product, the sustainable development become meaningless, struggling to survive become the top issue facing the enterprises.
If using mathematical calculation, we can find that busy selling a large number of low-end products far sales profit but a limited number of each product bring considerable profit for enterprises products, so why don't we have through the transformation and upgrading to choose enterprise product positioning?Efforts to promote the profitability of the product, for the enterprise's sustainable development provides a solid economic foundation.
In the history of our country's economy by high-speed growth to slow growth has become the norm, in order to have a new balance between supply and demand, the integration of printing industry in 2015 will be further intensified, spur enterprise transformation and upgrading requirements will be higher, to where is stand in front of all enterprise must answer problem.Study the market pricing idea of developed countries, instead of the traditional concept of quality and cheap, efforts towards the direction of the high-end, features, rich individual character all enterprises should be worth thinking about.
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