In 2014 was an extraordinary one year.Fast maturity of new media, and intelligent mobile clients spread promoted the rapid development of mobile Internet, not only impact the traditional media in the global scope, more affected the printing industry, including books and newspaper printing, direct mail and other niche has become the traditional printing industry "areas".Although the domestic printing bad news, but the printing market remains steady, from the point of the national bureau of statistics released the latest data, from January 2014 to October, printing enterprises above designated size advocate business wu income compared with the same period last year, growth of 10.2%, the cumulative total of 527.63 billion yuan, more than 2013 510.7 billion yuan.Compared to Europe and the United States, China's printing industry continues to develop, but at the same time, the global printing industry is not optimistic to the domestic industry more alert, at the same time also more creative, exploring spirit.And at this point, the digital printing technology is to rely on its short version of the advantages and attention by more and more people in the industry.Throughout 2014 major exhibitions at home and abroad, many traditional equipment manufacturers through the exhibition platform have announced that enter the field of digital printing, single from the audience, just after the fifth China international all India exhibition of digital library as a buzzing, then look at the domestic printing enterprises, net, version, since the media marketing...A no less.
Tell from the development process, the digital printing industry in China started relatively late, and affected by the traditional mode of printing industry still go looking for positioning, and grope for the threshold of his business model.Breakthrough "imprisoned", to operate the digital printing industry with innovative thinking, it is the mainstream trend of 2015, I think you should pay attention to the following: in the future
Through digital printing shallow meaning, comprehensive digitization is the future development goals
In the past two years, has been gradually in domestic printing enterprises began to realize that is not purchased the digital printing equipment, providing customers with a short version of the personalized service, can be called is a digital printing enterprise.Information age, the digital printing enterprise also has a more comprehensive definition.2015, we will try to accept the order from the beginning, to the management, scheduling order, printing quality from production to distribution logistics, all want to achieve through digital process and technology, of course, it is not only involved in building site which also requires the existing digital printing enterprise in production management, increase investment in logistics tracking and subsequent link.
From products to service the Internet Internet, digital printing business model transformation
In 2014, in view of the digital printing development plan, the state introduced a number of good policy, the industry watches "to deepen news publishing system reform implementation plan" and important guide emphasized the printing and duplicating industry from the production processing to convert the comprehensive service, speed up the traditional printing copy and the integration of the Internet.
Challenge for traditional industries, the Internet as well as its change, the printing industry is no exception.For the moment, the digital printing enterprise flexible mode of operation, always walk in the forefront of change, there are quite a few companies selling goods via the Internet, but it is not enough, in the future we want to enhance investment in the network platform and offline services, from products to service the Internet Internet transformation and upgrading.
Actively explore the digital printing emerging applications
Traditional printing has a long history, but also through many years of experience has been in the business, publishing, packaging, and other fields have a very good application, but with the economic development and the needs of customers tend to be small batch batch, more digital printing into traditional printing field, continuously meet the demand of short version at the same time, and constantly open up new application areas, such as have begun to pay off the construction decoration printing, personalized wallpaper, floor spurts India and gradually become more young consumers;And as with digital printing technology in the textile industry for the customer to print exclusive design;Or is emerging with the printing way to make the function of the electronic components...Digital printing technology continues to change, so does the marketing model matures, the New Year, the industry enterprises to combine innovative thinking continuously open up a new application for digital printing, and other industry constantly fusion new sparkles between will also for the printing industry.
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