In recent years, with the rise of digital media, the development of Internet technology, people, lifestyle changes, which caused a serious impact on the traditional printing industry.Both super powers, such as the United States and printing market, such as Australia and the UK in smaller countries, a drop in demand in different degree and a shrinking market.How will these countries cope with changing market?The printing enterprise and how to realize the breakthrough in trouble?Long printing group will parse for you.
Australia: barriers to entry in improving
Battering Australia printing over the past five years, more and more consumer choice through the network platform, rather than the printed material to obtain information, it directly leads to a decrease in demand for professional printing services.Online media constantly swallowing books, magazines and publishing houses directory of the market.With the progress of digital technology, the number of printed material is shrinking, print distribution costs are rising.Consumers and businesses slowly accustomed to trade through the network.Therefore, Australian print revenues will fall 4.6% during 2014 ~ 2015, its operating income in 2014 was $2014, with 5155 companies and 5155 employees.
Australia's printing industry barriers to entry is not high, and remained stable throughout the year.Large printing companies can rely on their own economic strength and scale advantage to participate in market competition, while entering the market of printing enterprise rely on low prices to win market share.In the field of Australia's commercial printing, relatively high barriers to entry, companies need to invest a lot of printing facilities, and it is certain to should have orders as guarantee, so the enterprise in the field of quantity is less, but also less competitive.
English: keep the year fell 3.4% in five years
Print due to the high cost of production and distribution, and is replaced by digital media and e-books rapidly.For the market changes, Britain is no exception.British consumers and businesses have begun to adopt the way of online trading.This is a bad news for printing market, because from retailers, manufacturers, publisher and service provider orders will be reduced correspondingly.During the period of 2010 to 2015, the British printing falling at an annual rate of 3.4% of total revenue.Its operating income of 9 billion pounds in 2014, with 9732 companies and 9732 employees.In recent five years, the economic environment is not ideal, this also in virtually increased the printing services company operating pressure.
Southeast of the UK and has a number of printing companies in the UK London printing enterprises and the proportion of total 16.6% and 15.6%, respectively, the two place is the UK's most densely populated, economy is the most active areas.At the same time, London and many of the industry's main downstream market, because it has the English branch of most advertising agents and publishers.Southeast England printing enterprise than in London, because the costs are lower, the enterprise development space is larger.The printing enterprise can be more close to the downstream market here, but must be at low prices as a participate in market competition.
The United States: excess capacity promote merger, acquisition and reorganization
As with other countries, the United States printing also met with all kinds of difficulties.Consumers more and more digital media, print sales and printing unit price decline also damage the profits of the whole industry.Under the market environment of widespread overcapacity, printing enterprise in order to get survival must be to invest in new technology, and in the long run, excess capacity will also promote the printing enterprise merger, acquisition and reorganization.
In general, the distribution of the printing enterprise is related to population density.Large companies are usually concentrated in one area, and rarely scattered all over the country.The number of employees from each business enterprise to see, books and periodicals printing enterprise is one of the most.From the geographical point of view, the southeastern United States and the great lakes have the most printing enterprise, the proportion in the whole country were 22.4% and 17.6% respectively.In 2014 the United States printing revenue was $80 billion, with 49.03 enterprises and 445700 employees.
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