Packaging and printing industry in China has trillions of the size of the market.In nearly a decade, China's packaging gross industrial output value of more than 2500 one hundred million yuan, from 2002 to 2009 reached 1 trillion yuan, more than Japan, become the second only to the United States, the world's second big packaging.Domestic packing gross value of industrial output 1.48 trillion yuan in 2014, has a large packaging industry society, science and technology content is increasing day by day, has become the economic and social development has the important influence of supporting industries.In 2013 China's printing industry output value reached 1 trillion yuan, for the first time reached 1.03985 trillion yuan, including publications, printing output stable growth proportion (about 15%);Packaging decoration printing rapid output growth, steady rise of the proportion of total output value of the whole printing (about 75%).Print products structure as well as meet the demand of mass showed a trend of quality, personalized, customized, rapid development of green printing, digital printing.
Scattered packaging and printing industry in our country, the market concentration is very low.A total of 30 m packaging enterprises in China, which is only more than 20000 enterprises above designated size, 90% for small and medium-sized enterprises, presents the cluster resultant force is not big, research and development ability is not strong, slow transformation, etc.Packaging industry listed companies most revenue in 2 billion yuan only, relative to total trillions of market volume is small, the largest enterprise market share less than 1%.International paper IP paper with the United States market share of 27%, BEMIS plastic flexible packaging market share of 20%, compared to China packaging enterprises market concentration ascending space is very large.
We long printing group think that the main reason for the packaging industry scattered including:
Numerous: (1) small batch, individuation order packaging industry downstream food and beverage, medicine, daily chemical, communications, and many other areas of household appliances, packaging type mixed, standardization is low, difficult to achieve economies of scale.PET bottles and cans packaging standardization are relatively strong, the formation of oligopoly enterprises;Paper and RuanSu demand personalization, the packaging industry is very fragmented;
(2) low item value, transportation radius restrictions: packaging of the product value is low, usually is limited by transportation radius, packaging factory production enterprises usually need to be close to customers, lead to the packing industry area scattered, leading packaging companies need to cross regional layout, unlisted companies don't have advantages in terms of money;
(3) the low added value, low profit level: in addition to have a certain technical requirements, high-end product packaging, most small and medium-sized packaging enterprise products, value-added content is low, the lack of design research and development ability and independent innovation ability, poor profitability (gross margin less than 20%), low return on investment.Excellent packaging enterprise is generally not receive orders for gross profit margin is too low, and seldom to poor packaging, small and medium enterprises mergers and acquisitions.
From the recent incidents of mergers and acquisitions of listed companies, packaging industry mainly along three directions:
(1) the traditional horizontal mergers and acquisitions: cross-regional expansion (represented by cigarette label, all shares in jiangsu shun tai), expand the category and the downstream customers (hing packaging acquisition of Beijing golden eagle);
(2) industrial chain longitudinal mergers and acquisitions: acquisition of packaging design, cultural creativity, brand planning target, strengthen the integration of customer solutions (the company's acquisition of golden color, Mr Ruijin);
(3) the cloud printing and packing: the Internet through its acquisition of mature cloud print service providers, layout the Internet packaging business (the company's acquisition of acquisition of shares by day cloud network, dongfeng EPRINT, Shanghai green new acquisitions yuan Henry).
Among them, the cloud printing and Internet packaging is becoming the important direction of packaging and printing industry changes, it effectively solves the packaging industry dispersed prominent contradictions.Internet packing will be on the industry chain link the parties subject to the same platform, informatization, big data, intelligent production would dramatically improve operational efficiency, reduce cost, to provide fast and convenient, low cost, high quality integrated services.Packaging and printing industry of the Internet will bring about change, industry consolidation is bringing in the new power.
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