Looking for a new American newspaper printing adversity to life

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During 2012 to 2020, according to the number of American newspaper reading will be reduced by 16.2%.Because at present age in the population aged over 55, 73% of people will be reading a newspaper;Age between 35 and 55 years old, 66% of people will be reading a newspaper;For people aged between 18 to 34 years old, only about 50% of people will read the newspaper.

Yet in 70 million young people to attend universities in the United States, for example, if they do not change their reading habits, so the newspaper reading rate will decline 15% of young people.But it is worth noting that these young people are still in the study period, there is no stable economic income, along with the increase of their income, and may change the situation.

In fact, newspaper reading rate and personal income or have a certain relationship.The higher the income of people, the more likely it is reading a newspaper.So, if these young people's income increases, the possibility that they read the newspaper will increase.

In addition, studies have shown that in the newspaper publicity enterprise product at present is still one of the most effective marketing methods to the American people.The Internet in the spread of major news has a certain advantage, but for advertisers, still cannot underestimate the effect of printing products, although the network media propaganda cost is lower, but the effect cannot be guaranteed.And the Internet's advantage lies in breaking news, print advertising is long-term effects.

Although it is not as serious as people think, but the newspaper industry still has certain problem.The emergence of multimedia communication channels to make readers become more dispersed, and there has been a growing competition.With declining circulation, the newspaper also must through layoffs and restructuring and other ways to reduce the cost.So, let the newspaper news content and digital media such as Twitter in sync as newspaper publishers need to solve the problem.

Today, the income of the American newspaper has declined from $2000 in 65 billion to $24 billion.But from another aspect, the issue of daily and weekly newspapers such as basic stable income in the past 20 years, even also rose 4.6% in 2012.However, about 50 years ago, the global group company production of printing machine with 80% sold to the newspaper industry, the proportion has dropped to 15%.

In recent 10 years, newspapers are trying various methods to keep profits, the industry is full of confidence to create profits and determination.Newspapers in keeping the after years of defensive posture, has begun to take measures to reinvent themselves.

In addition to the development of all kinds of the niche product meets the needs of specific people, newspaper is also actively engaged in social activities.This is not only in order to promote their own products, but also to reduce the distance between the newspaper and readers.Great changes have taken place in people's life style has now, assume that a couple to get married, so they will through the way such as print, online platform and social media to family and friends at any time release information related to the wedding.

Popular newspaper printing industry mainly two trends, on the one hand, newspaper printing factories still stepped up to ensure the machine running at full capacity, on the other hand, commercial printing is also looking for newspaper templates, to make up for his lack of orders.Growing market demand for personalized prints, advertisers began to edit the promotion information based on the characteristics of the customer, and release it to the print media and network media.

Merger, acquisition and reorganization of the newspaper industry is going on, this will promote the centralized resources, form an alliance, and leads to the increase of local printing business.A local printing plant also will use their own assets provide printing services for local newspaper printing.

If you want to keep the healthy development of the newspaper must constantly improve their cost efficiency.Paper's integration will bring more printing orders assigned to local printing, the printing plant production flexibility and reliability are put forward higher requirements.As a result, the printer suppliers must by upgrading to extend the service life of equipment, and meet the market demand for new products.

For some want to use the original printing machine, and want to change from broadsheet newspaper to tabloid newspaper, the ideal solution is to choose can plate cylinder in the process of a rotary printing 3 paper instead of two sheets of paper printing machine.

Tabloids can not only make the printer output increased by 50% the left and right sides, but also can help the newspaper save more resources such as paper, working hours, maintenance costs, and even the entire printing system.Meanwhile, Gao Baohe man Roland printing machine such as suppliers have also launched inkjet products to meet market demand for digital printing paper.But over the next five years, high-performance offset press is still the main force of newspaper printing.

Newspapers are looking for a can improve the flexibility of printing equipment, they consider it is not just today the market demand, but also to prepare for the next five years of development, half commercial printing, personalized products and short version live will be the focus of its pursuit.

In terms of the U.S. market, new equipment sales situation is not ideal, printing enterprise more hope can be in the existing platform to improve the printing.Because in an old printing machine installed on a new set of control system of the price is not high, still can give a newspaper at a significant cost savings, return on investment is very considerable.

Many newspapers are the printing services as a main source of income.Would like to see her for a newspaper because there is no printer only 3 ~ 4 hours to print, the rest of the time are idle.These writing and insert the printing machine not only can be used to printing, also can print all kinds of manual or issue.

On cold setting type printing machine for UV curing coating can make newspaper printing plant in the coating or super calender paper to achieve commercial grade printing quality.Compared with type heating drying machine, UV technology is a wise investment choice, its installation is simple, and can help newspaper printing enterprises to undertake business orders.

In addition, in addition to the traditional business, newspaper printing digital printing technology can be used to serve across media based on Internet publishing activities.Introduced in the paper production process ink-jet system has gradually become a widely used printing solutions.

Advanced inkjet unit combined with traditional printing machine, can complete the newspaper, half commercial products, books, magazines and commercial products for a variety of print production tasks, thus helping newspaper printing plant to capture more business opportunities, improve their brand image.